VBC Group has diversified into Ferro Alloys at Rudraram & Kurnool, Gas Power generation at Konaseema, Hydro Electric Power (Samal Barrage) in Orissa, Solar Power generation at Coastal Andhra and Hospitality Industry to set up hotels at Telangana. The Group is also having a leading Educational Institution, GITAM University situated in Visakhapatnam, Hyderabad and Bangalore for availing multi-disciplinary courses.
DIVERSIFICATION STRATEGY OF THE VBC GROUP
VBC was founded in 1967, incorporated by Dr.M.V.V.S. Murthi as a partnership firm in the name of Vizag Bottling Company to carry on the business of bottling and distribution of soft drinks from Visakhapatnam under the franchise of Parle Exports Limited. To reflect the diversified business activities of Vizag Bottling Company Ltd the name was rechristened to VBC Industries Ltd in 1987.
In 1980, as a diversification strategy, Dr.M.V.V.S.Murthi had incorporated VBC Ferro Alloys Limited for manufacturing of Ferro Alloys. The company has set up its plant at Rudraram Village, Patancheru Mandal, Sangareddy District, Telangana State with two 16.5 MVA Arc Furnaces imported from Russia with a production capacity of 32,400 TPA of Ferro Silicon/48000 TPA of Silico Manganese / Ferro chrome. Currently, the Company is focusing on manufacture of Ferro Silicon. The Company also exports its products to Italy, U.K, Netherlands, Germany, Korea, France, Poland, Romania and Belgium and got an Export House status. The Company has obtained ISO 9001:2008 Certification.